Monday, August 5, 2013
Dove created a Photoshop action, which was basically a virus to make graphic designers feel guilty about Photoshopping models. In many ways, the Dove natural beauty campaign sends a much needed message to the world that it's time to stop the proliferation of unrealistic and literally unreal beauty standards.
However in this day and age it's hard not to view everything through a cynical lens. Dove's parent company, Unilever also owns Axe body spray which definitely Photoshops models, and basically promises that Maxim Hotties will fall from the sky like gumdrops whenever a bald chested boy sprays himself with cheap cologne. Look further and you'll realize that Unilever is no stranger to sending mixed messages, they also own Hellmans Mayonaisse and Slimfast. However to be fair they also own complimentary brands - Magnum Condoms and Vaseline. True story.